Our Mission

Seventy% is a resource, information and community site dedicated to fine quality chocolate.

We’re passionate about chocolate, we care about where it comes from, what it tastes like, how it’s made and we’re rather obsessive about seeking out new chocolate taste experiences.

We believe chocolate should be revered and should be as pure as possible, so we prefer chocolate with a high cocoa content and natural ingredients.

Our main interest is in chocolate – the pure stuff that comes in bars – rather than flavoured chocolate or products made with chocolate, like truffles or bon-bons.

Fundamentally, we want to create an understanding of what fine chocolate should taste like and how it should be enjoyed.