Seventy% - Topic: Domori Chateau

Hans-Peter Rot on Domori Chateau

Fri, 25 Mar 2005 16:37:18 +0000

Probably...just to settle legal matters. Germany might be a huge market for Domori anyway, so it would make even more sense to list ingredients in German for the German bars.

marioh on Domori Chateau

Fri, 25 Mar 2005 14:03:50 +0000

Oh, that’s quite clear. They have the trademark at it’s all right from a legal point of view.
But finally I personally feel, that it is a little bit ironic, isn’t it?
I have had a closer look at the backside of the wrapping. On my last bar the ingredients etc were only given in Italian and English. Now they are also given in German. So I just think they have only chanced it in Germany.

Martin Christy on Domori Chateau

Fri, 25 Mar 2005 13:32:22 +0000

The last batch we received was also still called Chateau.

Martin Christy
Editor
http://www.seventypercent.com

Hans-Peter Rot on Domori Chateau

Fri, 25 Mar 2005 03:27:08 +0000

Well you have to consider the issue through patends and rights, not through product quality. If Aldi already has copyrighted holdings to the name "Chateau," then technically they can force Domori to change their line name, especially in regions where the two are sold in close proximity.
Here's a perfect example of the same problem in the US:
Has anyone heard of the WWF? Well, it used to be a huge wrestling organization that meant World Wrestling Federation, but the conservation organization also of the same acronymic moniker WWF (World Wildlife Fund) threatened to sue the wrestling league if they didn't change their name. Well, needless to say, the World Wrestling Federation acquiesced and is now known as World Wrestling Entertainment, i.e. WWE. What struck me, though, is why the conservation organization decided to wait as long as it did (10+ years) to finally threaten a law suit.

alex_h on Domori Chateau

Thu, 24 Mar 2005 15:33:42 +0000

in italy the chateau bars remain the same. i wonder too how far aldi's reach extends.

marioh on Domori Chateau

Thu, 24 Mar 2005 13:07:00 +0000

Just a little “funny” story. A few months ago the Chateau line from Domori disappeared from the German market, and I really asked myself why. Then I heard this really unbelievable story. There was a conflict with the German company Aldi, best known as a low-price discounter. The offer a chocolate line called Chateau and they are the trademark holder of Chateau. Because of that they forced Domori to take their Chateau from the market. I get a shipment from in’t Veld yesterday. I ordered some Chateau bars. They have chanced the design. It’s the same, but without the name Chateau.
I really wonder how something like this can happen. A quite worse chocolate “wins” against chocolate that is, for me, the best in the world. Quite “funny”, isn’t it?
By the way, does anyone knows whether the design has chanced everywhere or only in the German-speaking areas?