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Is chocolate meant to be fun?

Is chocolate meant to be fun?
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3:07 pm
April 23, 2009

garethmabbs

Birmingham, United Kingdom
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posts 37

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Being quite new to this forum, I have noticed that an awful lot of you seem to take chocolate quite seriously. There are a few exceptions, but when I read the post about Charlie and the chocolate factory, a few people got a bit hoighty toighty about the fact that the chocolate river isn’t actually chocolate! The discussion even developed into the temperature of the river, and would it be warm, and….., and……… oh my god, where’s your imagination????????????
Even though I am somewhere between 29 and 31, I still have a very vivid imagination (bordering on childish!) and I relish having a sense of wonderment. I love getting excited by things like………… a chocolate river for example! Childish innocence is too quickly dismissed these days, and I for one don’t care about the temperature of a chocolate river (celsius or fahrenheit). Just give me something to let my imagination run riot, and I’ll be as happy as a pig in poo!!

Dairy Milk is good.

Dairy Milk is good.

12:45 pm
May 15, 2009

ChocHeart

Brighton, United Kingdom
Member

posts 18

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Hi Gareth
Love your enthusiasm for chocolate. I’m a chocolate adorer and also done a lot of research and idea generation in it (personal and professional!!)If you ever want to bounce some new ideas inc how to get that part of consumers brains that excite them about chocolate count me in, I’m so fascinated by our national love of the stuff!!!

‘I love you more than chocolate…well almost’

9:43 am
May 16, 2009

Gracie

Chippenham, United Kingdom
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posts 88

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Count me in for the fun factor…as long as it tastes good too! I would love to recreate that original Charlie and the Chocolate Factory room where everything is edible!
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