Originally posted by Domenico
William Curley uses only Amedei to my most recent knowledge.
When my small son is asked about his favourite chocolate his immediate answer is: the chew-ah-oh-ee chocolate! (we always have some Chuao around in the house).
I love kids because their answers are unfiltered, unbiassed, and completely honest. They call a spade a spade, and as I’ve remarked before, are some of the best testers for quality chocolate as a result.
I never tire of telling this story. Some years ago I got a bar of chocolate for my then-3-year-old nephew, an avowed chocolate lover even then (the bar was Amedei Chuao). OK, so far so good. But the *next* year at Christmas I got him another, identical bar. In the intervening year he’d not had one. So as soon as he looks in his stocking, and sees the bar, simply from the *wrapping*, his exclamation was immediate – Ooo! The GOOD chocolate!
That’s what I call making an impression. If a bar is good enough that it inscribes itself so indelibly in the mind of a child, that, a year on from his first tasting at age 3, and based only on the visuals of the wrapper, he recognises it in this manner, says that this is one superb chocolate (which we already know)… and is an equally powerful indicator of the discriminating palates of young children.