Hello all,

This question goes out to all of you retailers (or anyone else who knows) that sell high-end bars such as Domori, Amedei, Cluizel, Pralus etc.

What is the markup on these bars? I know that in many non chocolate related product categories 100% markup is not unheard of, but I can’t imagine that an 8$ Pralus bar (chocosphere) was purchased for only 4$

Does anyone know what the markup for these high-end bars is.

Thanks,

Alan

I copy. Depending on the shop’s location, ethics, and the enthusiasm (or craze) of the owners, the markup is usually in a spectrum of 30-100% (net prices). So the situation you describe can be real.

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(of course) pralus will be more expensive in the states than in europe.

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“Porcelana: The Holy Grail of Pure Criollos” (Maricel E. Presilla)

Thanks for the feedback everyone. It’s very interesting. I didn’t expect the markup to be that high.

Live and learn.

Alan

I know places that it is standard to mark up 50% or a bit more, I go lower than that because I prefer to have people feel like they can buy more than ‘save up’ or budget for a few special things. From the distributor lists I have I think chocosphere is 50%.

I can ask my sales rep for the bulk chocolate that I get, probebly not till I see him in a week or so though. I suspect 10-20% markup for the distributor. I also have another rep for a regular candy distributor that I can ask. That will be interesting as they sell Chuao and I have bought directly from Chuao. I went to their factory too. It’s hard to tell looking at invoices since there seems to have been a rise in the cost over the last month or so, which I was warned about last year.

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Originally posted by Alan

Ok, so taking Chocosphere as an example with a 50% markup, here is the question…

What is the distributor’s cut?

If I am looking at a $9.75 Amedei bar, and I know that the retailer is only paying $6.50 for that bar from the distributor, then what is Amedei really likely to be making? They can’t be making the full $6.50. What is markup on the distributor’s end? What is the “normal” cut?

Anyone?

Alan

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Sorry for the confusion. I was tired this morning and posted in the wrong topic.

“Porcelana: The Holy Grail of Pure Criollos” (Maricel E. Presilla)

Hi, I posted this in another topic, wanted to compare prices . In India we r buying Callebaut 811 and 823 for 12 euros per kg. and the 70-30 for 18 euros per kg. How does this compare ti your prices. this is wholesale from the distributor.
chenddyna

What I found out from two different sources is that the distributor markeup is between 6%-11% depending on what they negotiate. I imagine that the closer they are to the source the higher the % would be. I do know that distributors have to sell alot of volume or they drop brands really quickly. I hope this answers some of what you are looking for.. I am so excited I am getting Cluizel bars in next week! yea[:D]I can’t wait to taste them[:p]

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Originally posted by Alan

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Originally posted by Andrea

I can ask my sales rep for the bulk chocolate that I get, probebly not till I see him in a week or so though.

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That would be great. Thanks!

It really interests me to see how much of my $10 spent for each bar is actually going into the pocket of Amedei (or any other price/company comparison as the case may be, i.e., Domori, Valrhona, etc.).

Alan

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