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Cadburys Sell Out
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Lasairfion
United Kingdom
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January 19, 2010 - 12:24 pm
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If we could please just take a moment to remove our hats, bow our heads, and mourn the loss of a great British Icon (and owner of Green and Blacks) as it is sold off to the plastic cheese company: Kraft.

I for one am expecting that much like Tobler and Terrys, previously taken over by Kraft; Cadburys bars shall become sweet, sugary awful parodies of their former selves. I am also worried that this effect may taint G&B.

In dishonour of this greedy shareholder/board member traitorship I have recreated an old advert slogan:

[IMG]http://img.photobucket.com/albums/v44/lasairfion/KraftCadburyTakeover.jpg[/IMG]

We can also expect in the near future, I am sure, massive job losses affecting the Bournville area of Birmingham much like the loss of Houses of Parliament (HP) sauce. How any self respecting government could have let two such icons go, I have no idea.

A sad day indeed.

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Marcellus
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January 20, 2010 - 7:55 pm
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Lasairfion,
A very sad day, as you write and the local workforce will, no doubt, end up as pawns in the great game of international labour arbitrage - in other words, factories will be moved to China or other slave states. This is globalism in action but I won't get started on that! Regarding HP sauce (I still love it) - I used to drive past the factory in Aston every working day for many years - you could smell the vinegar from a couple of miles away if the wind was in the right direction. One of the forum members, Gareth Mabbs, works for Cadburys in Bourneville. I wonder what his thoughts are on the takeover although I haven't seen anything here from him lately.

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chocolatero
london
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January 25, 2010 - 5:28 pm
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This is the logic of capitalism. Unless there is another model that society can take on, one can not blame the rational outcome of an accepted system dictated by stock expectation. Personally i think private companies provide a better way of balancing interests and long and short term view.

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Gracie
Chippenham, United Kingdom
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January 26, 2010 - 3:42 pm
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Certainly sad for British business and the morale of the country, although I have to say that you'd be hard pushed to get any more sugar into a creme egg than there is already! The whole product base of Cadburys has been repeatedly cost reduced for a couple of decades. G&B, I fear, is already tainted.

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Marcellus
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January 26, 2010 - 9:06 pm
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Hi Chocolatero,
I've no problem with private companies or capitalism. What I object to is the global aspect of big business today which justifies the bankrupting or buying out of smaller business competitors, the trashing of the environment and the playing off of one source of labour against another, often on the other side of the world in nasty totalitarian regimes like China, with the bleat that "we're giving people what they want" or "we're reducing prices for our customers" or some other self-serving business platitude. We sell Jaguar to an Indian company for pennies and the government then subsidize Tata's losses when they start threatening to move factories to Russia or China. This is globalism or unrestricted free trade and it's destroying us. Slightly off topic, I know, and sorry for the rant!

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chocolatero
london
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February 5, 2010 - 1:57 pm
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could not agree more but it's hard to stop where there is no viable alternative model on the planet at the moment

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chocolatero
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February 5, 2010 - 1:59 pm
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Cadbury might be moving production outside the UK, but there are still companies producing British chocolate i.e. processing in the UK - at least Willie Hacourt Cooze, Artisan du chocolat (us) and Sir Hans Sloane. May be this is the start of a new generation to bean to bar/liquor to bar/chocolates makers in the UK?

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RedStar
Grimsby, United Kingdom
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February 5, 2010 - 6:33 pm
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Don't forget me - bean-to-bar and just starting up...

Duffy
Red Star Chocolate Ltd

RedStar

RedStar
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chocolatero
london
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March 2, 2010 - 7:36 pm
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Hi Duffy
Heard about you from Kate. Would be good to meet sometimes.

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RedStar
Grimsby, United Kingdom
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March 2, 2010 - 11:01 pm
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Kate is coming over tomorrow so she might be able to tell you more after that. There isn't a great deal to see - hope she's not bored after travelling all this way!
Where are you based?

RedStar

RedStar
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garethmabbs
Birmingham, United Kingdom
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March 18, 2010 - 10:51 pm
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I thought I'd best post on here seeing as I hadn't been on for a while and this subject is something which I am relatively qualified to do so. The takeover has obviously been on everyone's mind for quite some time, but it's not all doom and gloom. Kraft have made a sound business decision in buying Cadbury, and the indications are that it is an excellent move for Cadbury also. Comparisons have been made between Cadbury and the takeover of Terry's and Tobler, and with no disrespect to either of those two companies, they were not the worldwide icon that Cadbury is (and will be for many years to come) and they didn't have a first class product that is as world-recognised as Cadbury Dairy Milk.
As for the suggestion that this could be an opportunity for (my favourite) Mr Harcourt-Cooze and other small chocolate producers, it isn't going to happen. There is far too much competition now as so many people got caught up on the high percentage band wagon. It's the same thing that happened in the world of wine: I can name plenty of different vintners, but none that stand head and shoulders above the rest as the market is just too saturated, and will remain so until someone comes up with something truly groundbreaking. And let's face it, grapes are grapes!
To summarise, it's going to be an interesting year, but a year full of opportunity, and I, as ever, am looking forward to the challenge. You never know, Kraft may view my department as a viable business opportunity in a market saturated with high percentage cocoa, which has left a huge gap for Dairy Milk and Bournville to show its versatility. Bring it on!!!

Dairy Milk is good.

Dairy Milk is good.
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garethmabbs
Birmingham, United Kingdom
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March 18, 2010 - 10:52 pm
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By the way, Cadbury hasn't been a British icon for many years now. Infact it's been over a decade since a member of the Cadbury family was even on the board.

Dairy Milk is good.

Dairy Milk is good.
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