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chocolate, who loves it more?

chocolate, who loves it more?
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7:53 pm
June 30, 2003

stevec

London, United Kingdom
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posts 27

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Does anyone know of any research that confirms or disputes the notion that women love, enjoy or are effected by chocolate more than men.

Anyone have any views on this?

firepants

firepants

11:34 am
August 4, 2003

stevec

London, United Kingdom
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posts 27

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If no one has any research or opinions with any factual basis, anecdotal evidence would be fine. Humourous and/or smutty stories welcome. If nothing else its got to be worth a laugh.

firepants

firepants

12:24 pm
August 9, 2003

Martin Christy

London, United Kingdom
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posts 614

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Maybe women are just more open about it, and men are embarrassed about liking something sensual? Perhaps that’s also why men tend to gravitate to the more ‘serious’ end of the market – strong dark chocolate.

It would be interesting to see some consumption figures (I will try and find some), but I have a feeling they will be equal between the sexes.

Most of the confectionary industry marketing is aimed at getting kids hooked to their products early, and that seems fairly gender non-specific.

Martin Christy
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http://www.seventypercent.com

Martin Christy
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