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How are we doing?
October 8, 2003
12:12 am
Martin Christy
London, United Kingdom
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Forum Posts: 614
Member Since:
July 31, 2006
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It's great to see the interest we've had in seventypercent recently, and to watch the number of visitors grow by the day. I'm also well pleased that the forum here is really starting to work and grow into a community - some other web site owners I talked to thought it would either not be used or just get a lot of abuse, so thanks for all your postings here.

We want to make seventypercent the best site for all you serious chocolate fans out there, so I'd really appreciate your feedback on how we're doing so far.

Feel free to make any comments by replying to this posting, and don't hold back!

Martin Christy
Editor
http://www.seventypercent.com

Martin Christy Editor www.seventypercent.com
October 8, 2003
12:29 pm
bobvilax2000
Seville, USA
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Forum Posts: 128
Member Since:
July 26, 2003
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I've been meaning to ask how the site is doing on your end. Are the hits as good as you hoped? I, personally, really appreciate this site and congratulate you on forming it!

October 8, 2003
7:36 pm
aymbereye
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Forum Posts: 19
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October 6, 2003
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I really appreciate this site...it's EXTREMELY informative and very user friendly. You don't really seem to have much competition web-wise, the closest I've found is Chocophile, which doesn't seem to be updated as much and doesn't have the same sort of shop. And in general, I quite like the way I feel I've gone from zero to 100 in terms of knowing who makes the good stuff and where to go for it. (As you know, I have a few big orders out there and I'm really excited to check them out!) and I give most of the credit to this site. It used to be just me, staring confusedly at the array of bars at Dean and DeLuca, then giving up and going to Godiva....now I feel I'm part of a bigger community!

"Oh, what a noble mind is here o'erthrown..."

"Oh, what a noble mind is here o'erthrown..."
October 13, 2003
4:53 am
Joema
Cambridge, USA
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Forum Posts: 11
Member Since:
October 13, 2003
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I check in every day or so for any new reviews, threads and smiles. Really enjoy the reivews, and the site in general. Would love to open a US division of your store so US citizens can order without worrying about overseas shipping. Thanks for an informative, fun, intelligent site.

October 13, 2003
12:29 pm
bobvilax2000
Seville, USA
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Forum Posts: 128
Member Since:
July 26, 2003
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This site has helped me so much in developing my taste. Being able to taste a bar and read the description of it on the site really helped me point out different flavor notes at first. Not only the reviews, but the kind people here, such as Martin and Mont, really helped me out. Cheers!

Yeah, once your shop gets large enough and a lot of interest comes from America, you should consider getting in contact with somebody over here to handle the orders.

October 14, 2003
2:26 pm
dean
United Kingdom
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Forum Posts: 7
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October 14, 2003
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Just found this website today and it is really interesting to hear other peoples views on the different chocolates available. One other website to look out for is Chocolate Trading Company here in the UK. They also ship world-wide im told. They dont have a forum where people can swap their views as far as I can see which is a shame but they do have a huge selection of excellent brands including Michel Cluizel, and Amedei - the best chocolate from Italy!!! And if you dont intend selling this is the future im sure you wont mind me mentioning their name as they are in the press a lot.

They also have two shops in the very very posh "Alderley Edge" and "Wilmlsow", Cheshire, near Manchester which is worth mentioning to any customers not in London. One of my friends has visited one of these and they have the big names all year round unlike the department stores - very important to point out.

I notice from looking around your great forum that a few times you have pointed out that you are an information source and not really a retailer with no competitors, but I also have read you intend to further your product lines - bit confused here as I did think maybe the products you sell would obviously not receive a bad review? I know that sounds cynical but it is something to perhaps take on board that other people may also think so too. A impartial view is always the best I have found. By the way who does your chocolate reviews?

October 14, 2003
8:18 pm
aymbereye
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October 6, 2003
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I checked out the Chocolate Trading Company- they do have a great selection! It is a shame they don't have a forum. Their shipping is absolutely outrageous though - I'm in NYC, unfortunately. When I've ordered from this site their shipping has been considerably less.

In terms of reviews-I'm new here as well but I have noticed that very few chocolates on this site have actually gotten a 'bad' review- if they aren't 'perfect' it usually seems to say something like "If you are looking for this kind you'll like it, if you like darker stuff etc then you might be disappointed"..I like that because when you look at a 'retail only' site often you'll find that EVERY description describes the chocolate in generic heavenly terms which is no help at all.

In general I've been checking other sites to see if others feel the same about a company's bars, and most people know percentage they're most fond of and can go by that...maybe I'm wrong, but it also seems like a lot of the reviews go up before the bars are even available to sell...someone can let me know if that's true or not. In other words the review is great, the company is praised, and then discussions begin on how seventypercent can carry the line....? For instance, Domori?

"Oh, what a noble mind is here o'erthrown..."

"Oh, what a noble mind is here o'erthrown..."
October 15, 2003
12:41 pm
stevec
London, United Kingdom
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Forum Posts: 27
Member Since:
August 7, 2006
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I find the reviews on this site really useful and haven't found anything like this elsewhere. Has anyone found any other sites that give you imformation on bars. Without reviews and information, buying bars would be a bit of a lucky dip. I find the reviews quite fair and agree that there is a real detailed comparison between bars that is helpful.

Does anyone know of any other good review sites where i might be able to compare reviews and opinions on bars? I guess reviews are always only ever going to be subjective anyway, but i actually believe the reviews on this site to be genuine rather than simpley there to shift product. Anyway, what could be better than reading about some chocolate that you have never heard of or tried before, clicking onto the shop and then having it arrive two days later.

I've used the Chocolate Trading Comapny before i found this site, and i find that they have a good gift range, the sort of thing i might send to my Mom who isn't necessarily into the strong stuff, and they do have little descriptions of the chocolate for sale but they tend to be a bit 'gushy' and 'salesy' rather than being a detailed review/appreciation of the chocolate. I prefer this site because it seems to be run by people who really know and love their chocolate and it has been great to learn more about the subject in the Pod section and Chocopaedia.

So the more information the better i reckon. Keep up the good work and give us more reviews.
When is the article about 'making chocolate' coming?

firepants

firepants
October 15, 2003
7:54 pm
Martin Christy
London, United Kingdom
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Forum Posts: 614
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July 31, 2006
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We don't mind the mention of Chocolate Trading at all, the more the merrier as far as we are concerned - we just want to see fine chocolate as widely available as possible. Chocolate Trading have one of the better retail sites on the web, in fact we even list them on our sources page (www.seventypercent.com/pod/sources.asp). By the way, I know the sources page is still very incomplete, so bear with us on that. The focus of the shop here is a little different in that we are concentrating more and more on origin bars.

Not sure what you mean by the 'no competitors' bit - there are several other fine chocolate information sites on the web, e.g. our friends at http://www.chocophile.com, and of course quite a few retailers, but we do aim to be an information source first, a retailer second. We're not an official body, so there's no guarantee of independence, but then again the growing community on this forum is there to keep us in check!

As we say in the FAQ section of the site (www.seventypercent.com/pod/faq.asp#faq9), 'our reviews are independent of our shop, but our shop is not independent of the reviews'. The shop is there to back up the reviews and to make the chocolate available to those interested. If we could, we'd sell (almost) all of them. In fact some of the new lines we are getting I personally do not rate so highly, but I know some of our regulars are fans of these bars and it's still interesting to try them. It is true that a product we would sell would not receive a bad review - because if we thought it was that bad we would not sell it!

Hope that helps, but by all means keep the debate up - airing these issues can help keep us on our toes. Above all, the community here is the most important part of the site.

Martin Christy
Editor
http://www.seventypercent.com

Martin Christy Editor www.seventypercent.com
October 15, 2003
10:04 pm
bobvilax2000
Seville, USA
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Forum Posts: 128
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July 26, 2003
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10

You will find VERY short reviews at this site. These are mainly just this guy's personal taste. It's not like here at 70% where the reviewer tries to find the good in a bar even if it's not his thing. Plus he doesn't go into the detail that Martin does. I use this mainly as a guidline and take it with a grain of salt.

[url]http://www.mrkland.com/fun/xocoatl/barlist.htm[/url]
October 17, 2003
3:27 am
Hans-Peter Rot
USA
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Forum Posts: 1462
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August 1, 2006
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Well, he's right about Rovira 70% being an excellent chocolate. I bought one in May and now I regret not buying more because I can't find it anymore. Perhaps the most useful feature of this site (70%) is the forum because it allows people from all over the world to post comments on anything ranging from recipes to reviews. It's hard to find good forums online, and it's nice to see that this one is doing so well. I'm sick of typing in "chocolate forum" online and having African American sex come back as the main results. This site can only get better.

October 17, 2003
11:57 am
Martin Christy
London, United Kingdom
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Forum Posts: 614
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July 31, 2006
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I'm not so sure about Rovira, I got a bar to review and had a quick taste and found it a little average, still I have to sit down and try it properly for the review, so maybe I will think more of it then.

Martin Christy
Editor
http://www.seventypercent.com

Martin Christy Editor www.seventypercent.com
October 20, 2003
1:54 am
chocablocka
United Kingdom
New Member
Forum Posts: 2
Member Since:
October 16, 2003
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13

Hi,

I just want to say to Martin that this is a wonderful site for someone like me who has had Cad***ys and M**s choc all their life and thought quality was when they put a hazlenut on top!

I have now been shown the light after being introduced to Rococco and L'Artisan du Chocolat by a friend. I now have a mini stockpile of chocs that I am sharing with my family. Oh, and now we now look, smell, and listen to the 'snap' as well as taste the choc instead of just popping it into our mouths.

In previous years, if I knew chocolate could be this nice, I may not have rubbed it all over my wife....but that's another story.. [:D]

April 29, 2004
4:14 pm
alex_h
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Forum Posts: 1170
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April 29, 2004
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14

hi martin,

just to say: thank you much! without your site i would never have come across porcelana (amedei and domori). i have known valrhona for years now and it has been time for something new. though ampamakia is hard to beat.
very much information here! nice looking site! great reviews! a great help and source. just one minor thing: how current is the site? and how often do you update your top 10?

cheers,

a

May 2, 2004
2:01 am
alex_h
Member
Forum Posts: 1170
Member Since:
April 29, 2004
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15

martin,

again: great site! one more question: could you add a list of all new chocolates on the market?

a

May 3, 2004
4:39 am
Altair
United Kingdom
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Forum Posts: 4
Member Since:
May 3, 2004
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16

I'm very glad I found this site. I'm fairly new to the world of quality dark chocolate, and I'm looking forward to comparing my impressions of the bars I've ordered (The Chocolate Society Organic, Bonnat Puerto Cabello, Michel Cluizel Amer 72% and Los Ancones) with the reviews and other opinions on the forums here.

It's good to know that I'm not alone in starting to take chocolate more seriously. [:)]

May 26, 2004
1:36 am
Martin Christy
London, United Kingdom
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Forum Posts: 614
Member Since:
July 31, 2006
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17

Alex, I only just found your posts here!

I'm trying to work harder at the reviews and get more done. We have a lot of important bars outstanding (Amedei Chuao, Cluizel Mangaro, all of Scharffenberger's.) When I get through these I'm planning to start updating existing reviews. Partly because I think my palate has got better, because I know a lot more than when I wrote a lot of the early reviews, and because chocolate can change over time and should be judged on what's available now.

The top 10 is from the database based on the scoring, so will update as and when bars score well enough. (You'll notice Bonnat Chuao just got in at number 9 ...)

Also we're planning to change the Chocopaedia to list as many bars and makers as we can, rather than waiting for a review to be finished before listing them. We'll include in this a note of which ones are waiting to be reviewed.

Martin Christy
Editor
http://www.seventypercent.com

Martin Christy Editor www.seventypercent.com
May 26, 2004
9:07 am
alex_h
Member
Forum Posts: 1170
Member Since:
April 29, 2004
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18

no worries, martin. no rush. all good things need time and i imagine you have other things on your mind as well. i know i do.

yeah, i noticed bonnat's chuao in the list. went out and bought some straight away :-) do you remember what it replaced in the list? i forgot.

in my profile i have a german web site that lists many a chocolate maker and is grouped according to country. might interest you. just a sec... i'll get you the direkt link...

May 26, 2004
9:11 am
alex_h
Member
Forum Posts: 1170
Member Since:
April 29, 2004
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19

http://www.theobroma-cacao.de/.....rsicht.htm

it's all german unfortunately, but maybe you can glean some info nonetheless. if i can be of any help, just say. am always quite busy, but can maybe help a bit here and there.

keep up the great work! and many thanks for all your efforts.

May 26, 2004
6:45 pm
Hans-Peter Rot
USA
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Forum Posts: 1462
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August 1, 2006
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20

Hey Martin, do you have plans to visit the states in the near future? The Chocolate Show in NY is in November, so perhaps that might convince to fly over.

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