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1:07 pm
January 28, 2005
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Just a little “funny” story. A few months ago the Chateau line from Domori disappeared from the German market, and I really asked myself why. Then I heard this really unbelievable story. There was a conflict with the German company Aldi, best known as a low-price discounter. The offer a chocolate line called Chateau and they are the trademark holder of Chateau. Because of that they forced Domori to take their Chateau from the market. I get a shipment from in’t Veld yesterday. I ordered some Chateau bars. They have chanced the design. It’s the same, but without the name Chateau.
I really wonder how something like this can happen. A quite worse chocolate “wins” against chocolate that is, for me, the best in the world. Quite “funny”, isn’t it?
By the way, does anyone knows whether the design has chanced everywhere or only in the German-speaking areas?
3:33 pm
April 29, 2004
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in italy the chateau bars remain the same. i wonder too how far aldi’s reach extends.
3:27 am
August 1, 2006
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Well you have to consider the issue through patends and rights, not through product quality. If Aldi already has copyrighted holdings to the name “Chateau,” then technically they can force Domori to change their line name, especially in regions where the two are sold in close proximity.
Here’s a perfect example of the same problem in the US:
Has anyone heard of the WWF? Well, it used to be a huge wrestling organization that meant World Wrestling Federation, but the conservation organization also of the same acronymic moniker WWF (World Wildlife Fund) threatened to sue the wrestling league if they didn’t change their name. Well, needless to say, the World Wrestling Federation acquiesced and is now known as World Wrestling Entertainment, i.e. WWE. What struck me, though, is why the conservation organization decided to wait as long as it did (10+ years) to finally threaten a law suit.
1:32 pm
July 31, 2006
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The last batch we received was also still called Chateau.
Martin Christy
Editor
http://www.seventypercent.com
2:03 pm
January 28, 2005
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Oh, that’s quite clear. They have the trademark at it’s all right from a legal point of view.
But finally I personally feel, that it is a little bit ironic, isn’t it?
I have had a closer look at the backside of the wrapping. On my last bar the ingredients etc were only given in Italian and English. Now they are also given in German. So I just think they have only chanced it in Germany.
