jeez! what’s the world coming to?!
thanks for the news, martin.

sad sad sad

i was thinking along the same lines, thomas. maybe illy is not that bad a choice after all. the reasons for the deal would be interesting though.
and as far as scharffenberger goes: the quality of their bars has not let up. i recently tried their jamaique a l’ancienne and kumasi sambirano and both were up to their usual standard at least.

I wouldn’t anticipate huge changes. If anything, this is a move that’ll result in the company saving more money (combined ocean freight – their coffee is coming from teh same place as their cacao), allowing them to put more back into improving their systems. not sure i understand the logic of retaining 20% ownership, however, as that’s exactly 31% less than you need to assert control..

It sounds small because it is. The 20% retention of ownership is merely tokenism. Domori would have sold 100% of the company were that the most profitable venture.

However, there is a sorta of pretense associated with retaining 20% of Domori stock: that being that they will, as they put it, be “future guarantors” of the company.

If they believe 20% is going to give them that kind of leverage in the boardroom, they have never studied these sorts of business ventures.

The simply fact of the matter is, is that Mack Domori sold out and was bsin’ all along. It was said that he wanted to elevate chocolate to the esteem of coffee and wine. These were obvious lies, as he was more than willing to sell the company to a COFFEE firm…company…anomalous entity…whatever!

Doesn’t even matter. I will never purchase Domori in my life, again.

I am totally irate.

i find this interesting: for gianluca franzoni the name domori represents cacao and coffee.

I’m not sure I follow why anyone would/wouldn’t continue to purchase a given product based on legal ownership, unless there’s a philosophical reason (ie if they were to employ child labor, etc). As long as the product quality doesn’t suffer. I say kudos to the family for creating a successful business. Change always causes some consternation with people, as there’s an element of the unknown. The purchasing company certainly recognizes that, and given the level of quality inherent in the brand, I’d be very surprised if they don’t do everything in their power to maintain – or increase – that during the transition.

@fadrus: it’s on the websit and i’ve seen and heard it elsewhere. it’s been around for a while now

Don’t understand, how consuming Domori chocolate ( real, not fake, btw) will lure you buy Illy coffee? Where is the plot? I can not imagine neither Illy chcolate replacing Domori… And fast developing fine chocolate production could benefit the additional capital from quite established coffee industry.
Do you see coffee producers as rivals,coming into fine chocolate brand with intention to spoil it? Industrial espionage?

Time will tell…Fortunately here we can only wait and see. I admit I like Domori chocolate. However the sourcing of Domori and the mess around various production sites and brands have been a mistery to me from the beginning of the firm. This July in Italy I have seen Kamba bars sold in hypermarkets. It was also known that they had to make a lot of money in a shorter time compared to the industrial standards due to the financial background of the firm. So I was never sure about the real origins I was eating but it definitely tasted good.