Some extracts from the press release – firstly I should mention that it says “that Domori S.r.l. has signed a preliminary agreement with Illy Group S.p.A. in order to facilitate further growth of the company, reinforce its role as leader in the market and continue international expansion” – so it’s not yet signed and sealed, but I guess they’re pretty serious if they’re announcing it.
Hope, perhaps, come from “20% will continue to be owned by the partners of Domori that have been responsible for strategic and operational functions of the company. They will be the future guarantors of the company”
It’s signed by Gianluca.
I think that Domori have done pretty well in the Italian market, and perhaps they just don’t have the financial power to reproduce this internationally. If the quality is maintained, then it could be a good thing. Who knows, they may even take the UK market seriously.
Let’s not forget that Valrhona are in a similar position – owned by a French dairy conglomerate, without losing their chocolate focus.