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New company
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vmixr2000
Portland, USA
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January 25, 2005 - 10:34 pm
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My name is Brian Flick and i started a new chocolate company named Guanaja Chocolatier. please check out my website at http://www.guanajachocolatier.com Please let me know of any additional information that you think should be included on the site. Thanks

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Sebastian
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January 26, 2005 - 1:04 am
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And a macintosh user 😎 Next time I'm out west, I'll be sure to stop by...

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Martin Christy
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January 26, 2005 - 11:16 am
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Sounds good. Website needs finishing (I know that feeling ...) I know Guanaja is a place name, but no problems with Valrhona over your company name?

Martin Christy
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Martin Christy Editor www.seventypercent.com
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Hans-Peter Rot
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January 27, 2005 - 1:00 am
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I don't see why that would be a problem. Guanaja is a name of an island, and as result, the single origin chocolate Guanaja, has to be aptly named after its source. Guanaja has such historical significance to chocolate that it's definitely a fitting name to name a company after it. If you think about it, though, there's a company called Chuao Chocolatier, and they haven't been in court yet.

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cacaofan
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May 26, 2005 - 7:31 pm
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while its very interesting what you're doing, $8 for 4 chocolates.. is.. a bit breathtaking - are you sure your able to command such a price now? i'm going to be very worried if you become more famous...

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Hans-Peter Rot
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May 26, 2005 - 11:22 pm
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That doesn't sound too bad, especially when you consider that quality chocolate demands quality ingredients and a tremendous amount of attention, dedication, and skill. Other chocolatiers sell their products for much more than that. Marie Belle, for example, sells a two-piece box for $7.

As far as additional information for the site, I think mention should be made of the flavors and perhaps future plans for the company. But I saw an "under construction" disclaimer, so I'm assuming this will be provided later.

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cacaofan
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May 27, 2005 - 12:04 am
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i'm sorta speechless.. but i guess some types of chocolates have positive price elasticity...

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Hans-Peter Rot
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May 27, 2005 - 5:09 am
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Indeed they do. Debauve & Gallais sells their pieces for $2.50 each (roughly $88/lb), and they've been in business since 1800. They haven't always been cheap either. According to an account mentioned in their lengthy pamphlets, people back then even complained about the high prices, but they always returned to purchase the chocolate! Still going strong, I might add.

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cacaofan
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May 27, 2005 - 8:50 am
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Haha if they sold them at 2.50 a piece in 1800s, I'd imagine it'd really take a king's ransom to eat them! But seriously, with fine chocolates I think it's sort of like an inverted bell curve with demand - as you start from the cheapest and go higher, demand falls, but beyond a certain point - boom! you're now exclusive and fashionable, and there you go, everyone's buying it. or enough to make you wonder how many rich people there are in this world.

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alex_h
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May 27, 2005 - 10:07 am
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funny that they mention this in their pamphlet. is their chocolate worth the price, monte? and how did u come by it in the states?
they only sell aromatic bars, right? i mean bars that have ingredients besides cocoa, sugar and vanilla.

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