3 Jan 2014: The Forum is currently in read-only made while we update to a new version of the Seventy% website and forum.

The forum will be back with a faster, simplified and up to date website in the next two months.

Please consider registering
guest

Log In

Lost password?
Advanced Search:

— Forum Scope —



— Match —



— Forum Options —




Wildcard usage:
*  matches any number of characters    %  matches exactly one character

Minimum search word length is 4 characters - maximum search word length is 84 characters

The forums are currently locked and only available for read only access
Topic RSS
Partnership between Nestlé and Pierre Marcolini
December 13, 2007
7:01 pm
Arne
Minden, Germany
Member
Forum Posts: 34
Member Since:
August 12, 2006
Offline

Nestlés next step to fine chocolate or one step away from fine chocolate for Marcolini:
http://www.nestle.com/MediaCen…..3Dec07.htm

It will be interesting to see what happens to Marcolinis chocolate in the next years.

Arne

http://www.theobroma-cacao.de

www.theobroma-cacao.de
December 13, 2007
7:21 pm
Masur
Stockholm, Sweden
Member
Forum Posts: 592
Member Since:
August 6, 2006
Offline

December forth I discovered an article about Belgium Chooclates.

quote:


Pierre Marcolini needs 10 million euros to fund its growth plan.


[url]http://www.seventypercent.com/forum/topic.asp?TOPIC_ID=1353[/url]
Now we hear about the partnership with Neslé. Sounds like they want Marcolini to pump up the volume. Marketing guys from Nestlé is not a good sign.

“Porcelana: The Holy Grail of Pure Criollos” (Maricel E. Presilla)

"Porcelana: The Holy Grail of Pure Criollos" (Maricel E. Presilla)
December 13, 2007
8:43 pm
Ilana
Israel
Member
Forum Posts: 155
Member Since:
September 1, 2006
Offline

Thanks for the news! I guess money talks! Yes, it will be interesting to see what develops over time…

Ilana Bar-Hai www.ganache.co.il
December 15, 2007
3:50 pm
chocolatero
london
Member
Forum Posts: 155
Member Since:
September 5, 2004
Offline

Maison du chocolat+bongrain
Green and black+cadbury
Domori+illy
Schaffenberger+Hershley
William curley+chocolate partnership
Marcolini+Nestle

Is this the future of fine chocolate? or are these individuals selling out? i’d be curious to know your views…

December 15, 2007
4:55 pm
antonm
Member
Forum Posts: 15
Member Since:
October 14, 2005
Offline

who is chocolate partnership?

December 15, 2007
9:52 pm
Arne
Minden, Germany
Member
Forum Posts: 34
Member Since:
August 12, 2006
Offline

quote:


Originally posted by chocolatero

Maison du chocolat+bongrain
Green and black+cadbury
Domori+illy
Schaffenberger+Hershley
William curley+chocolate partnership
Marcolini+Nestle


Lindt+Spruengli Just some years bevore [:)]

I think this is the normal way of business and not only in chocolate industry. The future will bring up new fine chocolatiers.

www.theobroma-cacao.de

www.theobroma-cacao.de
December 15, 2007
11:37 pm
ellie
london, United Kingdom
Member
Forum Posts: 308
Member Since:
March 17, 2005
Offline

Surely there must be some optimum size of the business to be in the full control of the final quality?

December 17, 2007
8:51 am
chocolatero
london
Member
Forum Posts: 155
Member Since:
September 5, 2004
Offline

It’s not only size versus quality it is also about being independent and making your decisions as opposed to having to answer to investors who may have a very different idea of what “fine” chocolate is…
Personally we’ve been approached my many investors who wanted us to “stretch the brand” and open “30 shops in 3 years” and we told them to go elsewhere. It means we grow more slowly but no one tells us what to do and we set our own standards…