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7:01 pm
December 13, 2007
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Arne
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Minden, Germany
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posts 34
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Nestlés next step to fine chocolate or one step away from fine chocolate for Marcolini:
http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/PMarcolini13Dec07.htm
It will be interesting to see what happens to Marcolinis chocolate in the next years.
Arne
http://www.theobroma-cacao.de
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7:21 pm
December 13, 2007
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Masur
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Stockholm, Sweden
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posts 592
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December forth I discovered an article about Belgium Chooclates.
quote:
Pierre Marcolini needs 10 million euros to fund its growth plan.
[url]http://www.seventypercent.com/forum/topic.asp?TOPIC_ID=1353[/url]
Now we hear about the partnership with Neslé. Sounds like they want Marcolini to pump up the volume. Marketing guys from Nestlé is not a good sign.
“Porcelana: The Holy Grail of Pure Criollos” (Maricel E. Presilla)
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“Porcelana: The Holy Grail of Pure Criollos” (Maricel E. Presilla)
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8:43 pm
December 13, 2007
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Ilana
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Israel
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posts 155
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Thanks for the news! I guess money talks! Yes, it will be interesting to see what develops over time…
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Ilana Bar-Hai
www.ganache.co.il
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3:50 pm
December 15, 2007
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chocolatero
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london
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posts 155
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Maison du chocolat+bongrain
Green and black+cadbury
Domori+illy
Schaffenberger+Hershley
William curley+chocolate partnership
Marcolini+Nestle
Is this the future of fine chocolate? or are these individuals selling out? i’d be curious to know your views…
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4:55 pm
December 15, 2007
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antonm
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posts 15
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who is chocolate partnership?
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9:52 pm
December 15, 2007
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Arne
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Minden, Germany
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posts 34
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quote:
Originally posted by chocolatero
Maison du chocolat+bongrain
Green and black+cadbury
Domori+illy
Schaffenberger+Hershley
William curley+chocolate partnership
Marcolini+Nestle
Lindt+Spruengli Just some years bevore [:)]
I think this is the normal way of business and not only in chocolate industry. The future will bring up new fine chocolatiers.
http://www.theobroma-cacao.de
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11:37 pm
December 15, 2007
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ellie
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london, United Kingdom
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posts 308
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Surely there must be some optimum size of the business to be in the full control of the final quality?
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8:51 am
December 17, 2007
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chocolatero
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london
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posts 155
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It’s not only size versus quality it is also about being independent and making your decisions as opposed to having to answer to investors who may have a very different idea of what “fine” chocolate is…
Personally we’ve been approached my many investors who wanted us to “stretch the brand” and open “30 shops in 3 years” and we told them to go elsewhere. It means we grow more slowly but no one tells us what to do and we set our own standards…
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