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What the big guys are up to...
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seneca
USA
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July 20, 2007 - 11:18 pm
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Just a couple recent news items that I thought might be of some interest:

Barry Callebaut and Hershey Complete Strategic Agreement
http://biz.yahoo.com/prnews/07.....tu024.html?.v=101

Starbucks, Hershey to create new high-end chocolate products
http://seattle.bizjournals.com.....ily26.html

http://bittersweetcafe.blogspot.com
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Alex Rast
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July 21, 2007 - 7:32 pm
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quote:


Originally posted by seneca

Just a couple recent news items that I thought might be of some interest:
Starbucks, Hershey to create new high-end chocolate products
http://seattle.bizjournals.com.....ily26.html


Does anyone else here see a contradiction in terms within this headline?

Actually, Starbucks' old chocolates were actually fairly good overall, so who knows where this will be, but that they're signing on Hershey's suggests they're aiming for a lower price point.

Alex Rast
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Alex Rast Alex_Rast_Alternate@hushmail.com
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seneca
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July 22, 2007 - 4:19 am
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"The Starbucks-branded high-end chocolate will be created in part by Artisan Confections Co., a subsidiary of the Hershey, Pa., (NYSE: HSY) candy giant."

Artisan is the holding company that bought Scharffen Berger and Dagoba, so I'd guess they're looking to raise the price point rather than lower it...

http://bittersweetcafe.blogspot.com
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