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What the big guys are up to...
July 20, 2007
11:18 pm
seneca
USA
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Forum Posts: 208
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May 22, 2005
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Just a couple recent news items that I thought might be of some interest:

Barry Callebaut and Hershey Complete Strategic Agreement
http://biz.yahoo.com/prnews/07.....tu024.html?.v=101

Starbucks, Hershey to create new high-end chocolate products
http://seattle.bizjournals.com.....ily26.html

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July 21, 2007
7:32 pm
Alex Rast
Manchester, United Kingdom
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October 13, 2009
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quote:


Originally posted by seneca

Just a couple recent news items that I thought might be of some interest:
Starbucks, Hershey to create new high-end chocolate products
http://seattle.bizjournals.com.....ily26.html


Does anyone else here see a contradiction in terms within this headline?

Actually, Starbucks' old chocolates were actually fairly good overall, so who knows where this will be, but that they're signing on Hershey's suggests they're aiming for a lower price point.

Alex Rast
Alex_Rast_Alternate@hushmail.com

Alex Rast Alex_Rast_Alternate@hushmail.com
July 22, 2007
4:19 am
seneca
USA
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"The Starbucks-branded high-end chocolate will be created in part by Artisan Confections Co., a subsidiary of the Hershey, Pa., (NYSE: HSY) candy giant."

Artisan is the holding company that bought Scharffen Berger and Dagoba, so I'd guess they're looking to raise the price point rather than lower it...

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What the big guys are up to... | News | Forum