July 4, 2006
I agree Eshra. Thanks.
A site like this will be critical if there is a choco revolution of any kind. Informing the public by not creating confusion will be key.
It's all too easy to dismiss greatness by generating silly comparisons. Both a Porsche 911 and a Toyota Camry have an engine and four wheels and they will both get one from point A to B, but there is no point in comparing or contrasting the two. Same for Mozart and P Diddy.
Artisan choco is an art form of a high order that we are all capable of appreciating. But sometimes difficult subjects require some thought and reflection. Oversimplifying the conversation only serves to create confusion.
August 1, 2006
JH901, it's funny you mention tasting Hershey's in a blind taste test. Just last year at the Fancy Food Show, I attended a chocolate seminar at 8am, two hours prior to the official start time of the show. Eight chocolates comprised this tasting, all of which were unknown to everyone because the surfaces were scratched out in an attempt to achieve anonymity. Just by looking at the pieces I could pretty much figure out *who* produced them and upon tasting I could positively identify them, but there was one elusive chocolate. Before this mystery chocolate was revealed, my initial opinions weren't that great; indeed, I was rather underwhelmed and accepted it as merely average, especially in light of the other chocolates amidst its company. This particular piece was surprisingly nutty with a clear marshmallow tone and a strong chocolatiness to boot. Then, it was announced that Hershey's was the producer of this 60% chocolate. Heads turned.
Now, I mentioned Hershey's and Amedei in the same sentence just because the two are night-and-day different and that even "artisan" chocolate makers can produce chocolate that actually isn't that great (i.e. Amedei's milk). If you're of the school who believes milk chocolate should be milky and sickening sweet, then of course, you'll love Amedei's version. But for those of us who do not belong to that camp, then we're going to turn our heads in favor for something else.
I find your assumptions humorous. A 2 or 3 shows ignorance? Clearly you're confused. Several chocolates rated on this site have received dismal reviews and as you can clearly see these were produced from respectable companies, such as Valrhona and Dagoba. Just because I find Valrhona's 85% bar inedible, Alex, who mind you also has exceptional taste buds, found it in better favor. How do you explain this? My tragic 4.8 was given a high and mighty 7.7! Does this mean Alex is ignorant? No it certainly does not, because when everything is said and done, only one thing matters and that's personal taste and preference. Clearly, there are other factors that affect the rating and one of these is *not* ignorance.