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Chocolate from "L'artigiano"
May 10, 2006
9:07 am
Ali
London, United Kingdom
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January 27, 2006
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Hello all,

In April I went to Chocola-To in Turin, I bought a variety of different bars there from the usual Italian names (Caffarel, Domori, Venchi, Baratti & Milano…) but also I got two bars from L’Artigiano, a small firm in Forli’(not far from Bologna) which prouds itself in high quality chocolate. I purchased their 52% milk chocolate bar (Finissimo al latte) and an origin bar-Trinidad. I don’t really like milk chocolate generally, but I really liked this one!
Also, the origin bar was excellent, surprisingly so (which showed me that sometimes little firms can really perform as well as the more famous competitors)

This is their website ehm…it’s in Italian I’m afraid! But I think that much of it is self -explanatory + there’s a contact page for info:
http://www.lartigianoforli.it/…..olette.htm

Ali

May 10, 2006
2:13 pm
Masur
Stockholm, Sweden
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August 6, 2006
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A few language translation tools can be found as a stcker in forum section “Chocolate shows, salons and events”:
[url="http://www.seventypercent.com/forum/topic.asp?TOPIC_ID=405"]Klick here![/url]

“Porcelana: The Holy Grail of Pure Criollos” (Maricel E. Presilla)

"Porcelana: The Holy Grail of Pure Criollos" (Maricel E. Presilla)
May 13, 2006
3:06 am
Hans-Peter Rot
USA
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August 1, 2006
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I’d like to know why they chose their packaging and advertizing to resemble Slitti and Venchi so similarly.

May 15, 2006
9:45 am
Ali
London, United Kingdom
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January 27, 2006
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I see where you are coming from…I didnt even notice (!) I have seen a few small Italian chocolatiers using this style of packaging.

Although I’m not familiar with Slitti, I find it a bit odd that L’Artigiano would wish to use similar branding, their chocolate is different from Venchi, particularly because they dont dutch it…Anyway, it looks as if they are aiming at the Italian market but I’m tempted to email them & find out!

Ali

May 22, 2006
5:17 pm
expodani
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May 22, 2006
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It is impressive seeing you are talking about the chocolate from L’Artigiano in UK. I didn’t expect someone knows the L’Artigiano chocolate out of Italy. By the way, I am so happy about that. I live quite close to the L’Artigiano workshop and I am wondering if it could be possible that its products could be sold in UK (maybe next to more famous Amedei and Domori ones). I am sure that L’Artigiano bars have the same quality of the Amedei and Domori ones. But…do you think you need just quality to enter the UK market?!? I guess not!!! Thereby, what esle?

May 22, 2006
11:22 pm
ellie
london, United Kingdom
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March 17, 2005
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Combinations looks nice.. Do you know, whose chocolate L’Artigiano uses?

May 23, 2006
11:50 am
expodani
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May 22, 2006
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Unfortunately, I don’t know which kind of chocolates L’Artigiano is using!!!But I can check out through its web site!

May 23, 2006
12:37 pm
Ali
London, United Kingdom
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January 27, 2006
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Hello!

Actually I wrote to them asking a few questions…I wanted to know in particular whether they would consider selling abroad and translate their website in English, I also asked them where they got their chocolate from + how long they conched it for… I’ll let you know what they said if they reply to my message (I hope so!!)

Ali.

May 23, 2006
6:54 pm
expodani
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May 22, 2006
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I guess they are not answering you unless you have written in Italian. As far as I know, they are taking into consideration the possibility to enter the UK market! I have been told L’Artigiano is willing to export his chocolate, but he is concerned to lack brand imagine, packaging uniqueness( I think its packaging is nothing special) and communication means. (mainly in comparison to the other more famous Italian producer) What do you think about that?!?!

May 24, 2006
9:07 am
Ali
London, United Kingdom
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January 27, 2006
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Ciao expodani…

Hi! Hi! Hi! I’m actually Italian! (I live it the UK though…)
Admittedly their image isn’t very strong, the packaging is a bit dull (though I like the 45g Cru brown package!), I think they need to decide what branch of the market they would like to be associated with (e.g. fine chocolate), revamp the website, translate it and review their marketing (incl. packaging) to appeal to an international audience, also it would be great if they could start selling the chocolate & salt bars they got so much publicity for (why did they stop?) and perhaps turn up to more “chocolate events” like Cioccola-To’ (in October there will be Eurochocolate in Perugia)… Maybe I’m being a little bit drastic…? What chocolate have you tried of their range?
Ehm, sorry to be so dense, but who do you refer to when you say the other more famous Italian producer?

Ali.

May 24, 2006
6:32 pm
expodani
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May 22, 2006
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iao Ali,
So happy to hear you are Italian. Concerning the more-regarded Italian producers I certainly meant Amedei, Domori, Venchi, Giraudi, Slitti and Gobino. I agree about the lacks of L’Artigiano, which could be summarized as follows: packaging (absolutely not attractive…even though I have been told the Americans love the transparency of the packaging, maybe the label could be redesigned), the website (it’s a bit too conservative, isn’t it?!?!), communication (it’s currently taking part to only SlowFood events (I think L’Artigiano will soon start participating to some fairs (would you recommend the best ones nearby London?!?), products (I think it should sell salt & chocolate, cheese & choco and wine % choco bars, I deeply enjoyed them. Unfortunately, I didn’t taste the other bars. Honestly, I found these bars excellent as well as rude. Rude in the sense of naturalness, maybe because L’Artigiano uses exclusively natural ingredients (It’s one of the few producers which till produce as artisans).
Eventually, I am been too dense as well!!! Sorry

May 25, 2006
10:39 am
Ali
London, United Kingdom
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January 27, 2006
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12

Ok , well in terms of competition…Domori is too much of a “purist” to be in competition with them (now if you think l’Artigiano “Rude”, what do you think of Domori?!!) Venchi dutches the chocolate (I love it but there’s no depth in the taste), so flavourwise no comparison, Gobino is GREAT for its Gianduja “Turinot” not so much for the dark chocolate, and then we have Amedei which is just up there in terms of ehm everything really(it will take ages to catch up with them!)and ehm… I dont know Slitti! So really hardly any competition!!

Gosh their website! What is it with Italian chocolatiers (and French actually) and the “tool shaped” chocolate?

February 28, 2007
8:53 pm
cacaocontent
St. Louis, MO, USA
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January 28, 2007
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If you’re still looking for L’Artigiano items online (that you can read about in English!) you can surf over to http://www.iluvchocolate.com – we have a couple of selections including the award-winning salt bars in dark and milk varieties.