The Chocolate Tree – Madagascar Raw 70%
  • Our rating: 82.8% (1 review)
  • Company:
  • Cacao solids: 70%
  • Guide Price:
  • Description by: Alex Rast
  • Production: Produced directly from beans by maker
  • Certification:
    • None
  • Ingredients:
    • Cocoa mass
    • cane sugar
    • cocoa butter

Cacao origin: Madagascar

Bean variety: Criollo

Cocoa Percentage: 70%

Conch time: 40 hours

The Chocolate Tree – Madagascar Raw 70%—Chocolate Review Rating: 82.8% out of 100 based on 1 reviews.

The Chocolate Tree – Madagascar Raw 70%

The Chocolate Tree ventures boldly into territory formerly almost the exclusive domain of Pacari with a raw chocolate that one has reason to believe may be classified as “fine”. It’s even more refreshing to see an exciting origin: Madagascar, whose bright fruitiness might indeed be shown to the fore in a raw interpretation. This will be an interesting experiment, given that raw Madagascar is heretofore unknown and a very daring venture indeed for a new manufacturer still very much in the early days of chocolate-making. The potential is enormous: with a wide-open field they have the ability to reveal entirely new possibilities in chocolate flavour. But the proof will be in the pudding; theory is nice, but taste is everything. One couldn’t get much closer to a bar that defines the concept of a “must-try”.


Alex Rast: 15-Jun-2013

Posted: June 15, 2013 by
SCORES Score/10 Weight
Aroma: 10%
Look/snap: 5%
Taste: 35%
Melt: 5%
Length: 15%
Opinion: 30%
Total/100: 100%
Best before:
Batch num:
Supplied by:

At long last, the raw chocolate field isn’t limited to Pacari when fine chocolate is the goal, and better still, the origin is sufficiently different to make this a genuinely different rather than a competing product. Delicacy is the overwhelming note of this interpretation, perhaps exactly what one might expect. For a product from a very new producer, the result is remarkable (and reminiscent of Pacari itself, in its early days), even if there are some rough edges left to smooth out at this point. But there can be no doubt; here is a chocolate that decisively expands the field of possibility in raw chocolate.

The lightness of colour, out of the wrapper, of this chocolate, is extraordinary, in the same class as the very best Piuras. Unsurprising, perhaps, for a Madagascar but yet in unroasted form presented in even more extreme degree. Moulding does bear signs of unevenness and the temper, it must be said, is only adequate, things to work on as the Chocolate Tree perfects their process. The aroma, though, is almost perfect as it is, lovely and delicate, hinting of floral/orange blossom and cream, with notes of cedar, and that characteristic grassy note one finds with raw chocolate. It’s like the classic Madagascar nose, only made more ethereal, subtle, and feminine.

Flavour is a powerful blend of fruits, initially starting out with tropical fruits and floral notes, then moving towards more sour redcurrant and citrus, again, the classic Madagascar flavours, only brought out with higher resolution but lower intensity. As it evolves it moves towards creamy notes, then the cedar flavour arrives with a characteristic “nibby” taste exactly evocative of munching on cacao nibs. This is a flavour that pushes the boundaries of chocolate; it’s more like a fruit than a roast nut now, and easily reveals all that is within the Madagascar bean. One can also see the benefits and costs of roasting here clearly: a roast interpretation strengthens and emboldens the flavour, but blurs the resolution and loses, inevitably, some of the top notes. So we see with this bar that roasting is a choice, not automatic or necessary, but which trades off one set of characteristics for a different one.

The bar still has significant problems in the texture area, possibly
the result of minor temper issues: it’s rather dry and crumbly, and
only medium smooth. However, this is perhaps rather beside the point;
this is clearly a bar that’s about making a statement about flavour
possibilities. And in this it succeeds admirably, demonstrating
clearly what it means to be Madagascar. It will be interesting to see
how this chocolate evolves, as the Chocolate Tree’s sourcing changes
and they mature in process and handling; already they have a bar with
tremendous potential, and for the future, who knows? But we can now
see a future where roast chocolate is only one possibility among a
spectrum of choices, and raw chocolate might become a standard
offering. When, as here, an origin can prove that it doesn’t need
roasting to shine, all options emerge.


  1. alepal June 11, 2013

    I’ve had the luck to taste this wonderful bar, and I can’t only say that is amazing.
    An impressive complexity that goes from berries to citrus, which alternates for a long 20 minutes to go into a vanilla and pepper delicate flavour…Probably the best Madagascar that I’ve ever tried since now…

  2. Alex Rast June 15, 2013

    Sorry it took so long to get the actual review in place – technical issues. As you can see I still think there are areas to work on, but The Chocolate Tree succeeds in providing a genuine alternative to Pacari in a distinctively different style. If you’re in Edinburgh, it’s interesting to try them both side-by-side; obviously these are different origins, but there’s now credible competition in the fine raw chocolate category. Madagascar is, I think one of the better origins for a raw interpretation; obviously, it’s incredibly fruity indeed, and you have to get used to that, especially the sourness, but I like it as a different direction in chocolate.

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